Leverage powerful practice building tools and growth strategies to increase demand and interest in Essure
Conceptus supports the growth of your practice with valuable consumer marketing programs and materials to educate and create awareness among current patients, referring physicians, and potential Essure candidates in your community.
Patient Education
Your current patient base is a good source of potential candidates for the Essure procedure. Most likely, there are already patients in your practice considering permanent birth control. Your patients may not be aware of the procedure or that you offer Essure in your practice.
Conceptus offers a variety of Essure literature including brochures, posters, patient letters, and mailings in English and Spanish to display in your office or mail to your patient base.
For all new and existing patients filling out forms, add the Essure intake survey to the clipboard—the answers might surprise you. Have a permanent birth control discussion with annual exam patients that meet your Essure patient profile.
Conduct Patient Mailings
Send a letter to your patients to educate them about the Essure procedure. A general information letter is available, as well as a year-end letter that encourages patients to use their deductible. Simply download, personalize, and merge it with your mail list. Include a brochure for best results.
Leverage the Internet
More and more patients are using the Internet to research healthcare topics. Take advantage of this development by adding Essure procedure information to an existing web site or create your own practice web site.
Hold a Patient Seminar
Invite your patients and their partners to an educational seminar in your office on permanent birth control options. Feature all the services your practice offers or focus on the Essure procedure.
Physician Referrals
Build your physician referral base. Primary care practitioners want to know about developments that may benefit their patients—even when it means referring outside of their practice. Send a letter to referring physicians letting them know you perform the procedure. Your local county medical society can provide free or low cost mailing labels for physicians in the community.
Grand Rounds Presentation
Check with your local hospital’s education department to schedule a grand rounds presentation on the Essure procedure.
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